Sunday, January 3, 2010

Caution: Wheat is included

Though the FDA has blown through its deadline for setting parameters around acceptable levels of gluten and labeling, it appears that consumer response may take over driving that bus.  Playdoh--that wonderful ubiquitous product of all childhoods--has put a label on the little yellow containers indicating that the dough contains wheat.  Two things: (1) playdoh is not a food, but the manufacturers apparently understand that it may end up being eaten; and (2) playdoh is a children's product, the labeling of which indicates that parent-groups have been effective at getting attention for their gluten-free needs.  A gold star goes to hasbro for putting this important information out voluntarily.